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中国红具有深厚的文化内涵,也有着非常丰富的象征意义,我们应该继承和发扬中华民族的传统色彩。现代礼品包装除了具有商品本身的价值外,还能表现出人们的内在情感及文化方面的价值。如何将中国红更好地运用到现代礼品包装设计中是值得我们研究的课题。本文通过对中国红的概述,从不同的角度分析中国红在现代礼品包装设计的运用。
China Red has profound cultural connotations and also has very rich symbolic meanings. We should inherit and carry forward the traditional Chinese colors. In addition to the value of the product itself, modern gift packaging can show people’s intrinsic emotional and cultural values. How to apply Chinese red to modern gift packaging design is a subject worth our study. This article analyzes the application of China Red in modern gift packaging design from different perspectives through an overview of China Red.