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第十一届上海电视节组委会经过认真筹备,将于6月14日白玉兰国际电视论坛上特别推出“电视品牌管理之谜”贵宾专场活动。据悉,开展“电视品牌管理之谜”特别活动目的在于,引入国际的先进管理模式,借助品牌建设来增强频道的核心竞争力。论坛特别邀请国际电视品牌专家琳达·翁女士
After careful preparation for the 11th Shanghai TV Festival Organizing Committee, VIP special activities entitled “The Mystery of TV Brand Management” will be launched on the Magnolia International Television Forum on June 14. It is reported that the purpose of carrying out the special activity of “the mystery of TV brand management” is to introduce the international advanced management mode and enhance the core competitiveness of the channel through brand building. Forum specially invited international television brand expert Linda Weng