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营销(Marketing)是20世纪初发源于美国的一门新兴学科。美国经济学家菲利普·科特勒博士在《营销学原理》中将营销定义为:营销是个人和团体创造产品和价值与他人交换以满足其需要和欲望的过程。信息服务是指各种信息资源通过服务对象(用户)完成其生产、销售过程,实现服务效益。信息服务是一种能够满足一定的消费需求并能通过交换实现其价值的服务。因此,信息服务本
Marketing is a new discipline originated in the United States in the early 20th century. Dr. Philip Kotler, a U.S. economist, defines marketing in Principles of Marketing as marketing is the process by which individuals and groups create goods and values exchange with others to meet their needs and desires. Information service refers to a variety of information resources through the service object (user) to complete its production and sales process, to achieve service efficiency. Information service is a service that meets certain consumer needs and can realize its value through exchange. Therefore, the information service