论文部分内容阅读
旅游产品是旅游者为了获得物质和精神上的满足通过花费一定的货币、时间和精力所获得的一次旅游经历。就旅游供给方而言,旅游产品是旅游经营者为了满足旅游者在旅游活动中的食、宿、行、游、购、娱等各种需求,凭借着各种旅游设施和环境条件向旅游市场提供的全部服务要素之和。进入体验经济时代,旅游产品的开发必须处处以增强顾客的良好体验为目的。因此,旅游产品的设计与开发,必须与旅游市场相适应,以旅游者的体验需求
Travel products are tourists who, in order to obtain material and spiritual satisfaction by spending a certain amount of money, time and effort to get a travel experience. In terms of tourism suppliers, tourism products are tourism operators in order to meet the tourists in the tourism activities of food, accommodation, transportation, shopping, entertainment and other needs, with a variety of tourist facilities and environmental conditions to the tourism market The sum of all service elements provided. Into the experience economy, the development of tourism products must be everywhere to enhance the good experience of customers for the purpose. Therefore, the design and development of tourism products must be compatible with the tourism market to the tourist experience needs