论文部分内容阅读
和外地的一位经济学者聊天:“知道邹国营这个名字吗?”他摇了摇头;“知道帅康吸油烟机吗?”“当然!”去帅康集团采访邹国营,一见面,我就把这件事说给他听。邹国营笑着说,每天花18万元,在中央电视台黄金时段说一句帅康的名字,说上几年,还有多少人不知道帅康呢?今天中国的吸油烟机市场空前繁荣,随口道来,品牌就有一大串:帅康、方太、老板、樱花、玉立等等。竞争的激烈程度可以用群雄逐鹿、烽烟四起来形容。浪沙淘尽英雄现,谁是中国吸油烟机行业的“大哥大”?我问邹国营。邹国营说,该由权威部门来回答。这个权威部门就是国内贸易部。据该部商业信息中心监测统计结果显示,1997年,浙江帅康集团公司生产的“帅康”牌高档深型吸油烟机市场综合占有率、市场销售份额、市场覆盖面三项指标再次名列全国同行第一。这是帅康吸油烟机自1996年夺得全国同行三项指标冠军后,再次荣登全国同行榜首。1996年在全
Chat with an economist in the field: “Did you know Zou Guoying’s name? ” He shook his head; “To know Shuaikang range hood? ” “Of course! To meet, I’ll tell him about it. Zou Guoying said with a smile, spend 180,000 yuan a day, CCTV prime time to say a handsome name, said a few years, how many people do not know it? Well today China’s range hood unprecedented prosperity, casually , The brand has a long list: Shuaikang, side too, the boss, cherry, Yuli and so on. The intensity of competition can be crowded, beacon four described. Langsha Amoy hero, who is China’s range hood industry ”Big Brother “? I asked Zou Guoying. Zou Guoying said that the authorities to answer. This authority is the Ministry of Internal Trade. According to the Ministry of Commerce Information Center monitoring statistics show that in 1997, Zhejiang Shuaikang Group produced ”Shuaikang " brand high-grade deep range hood comprehensive market share, market share, market coverage of the three indicators once again ranked the country First peer. This is Shuaikang Range Hood won the national counterparts in 1996 three indicators champion, once again topped the national counterparts list. In 1996 in the whole