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一家饭店开张,经理委托广告公司设计一个创意,让饭店在城里能够迅速提高知名度,吸引更多的消费者。很快广告公司把创意计划送来了。创意内容只有五个字:无主题点菜。即无菜单点菜,也就是说饭店不提供菜单,而是顾客喜欢什么,饭店提供什么。经理是饮食店里的行家,认为这样的创意简直就是瞎胡闹。无菜单点菜根本不符合饭店的惯例。广告公司力劝之,认为无菜单
A restaurant opened, the manager commissioned an advertising company to design a creative, so that the hotel can quickly increase visibility in the city, to attract more consumers. Advertising agency soon sent creative plans. Creative content is only five words: a subject a la carte. That is, a la carte menu, which means that the hotel does not provide a menu, but what customers like, what the hotel provides. The manager is a restaurant expert, think this kind of idea is simply blind nonsense. No order a la carte restaurant does not meet the usual practice. Advertising companies urged to persuade that there is no menu