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中国风,即中国风格,现已被广泛应用于生产生活的各个领域。为了说明中国风在汽车造型包装设计中的应用,本文首先提出了民族风格的定义,分析对比了欧美与韩日发达地区汽车造型的民族风格;接着叙述了中国风的内涵与表现形式,强调了中国风一定能被应用到汽车造型包装设计中;最后,以江淮新能源汽车——纯电动车IEV5为例,系统阐述中国风在汽车内饰与外饰设计中的具体应用,以期早日确定我国的汽车造型包装设计风格。
Chinese style, that is, Chinese style, has now been widely used in all fields of production and life. In order to illustrate the application of Chinese style in automotive styling and packaging design, this paper first proposes the definition of national style, analyzes and contrasts the national styles of automobile styling in developed regions in Europe, America, South Korea and Japan. Then it narrates the connotation and manifestation of Chinese style, emphasizing China Wind can be applied to the car styling packaging design; Finally, the new application of JAC new energy vehicles - pure electric car IEV5, for example, the Chinese system in the car interior and exterior design of specific applications in order to determine our country as soon as possible Car styling package design.