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市场经济是商品经济,特点是商品在不断变化,市场也在不断变化。印刷企业要立足市场,就要研究产品周期理论,顺应市场的变化规律,及时改进老产品,发展新产品,开发新的市场,才能使企业真正常盛不哀。 印刷企业特别是书刊印刷企业,长期来受计划经济的影响, 直以单一书刊印刷产品为对象,不注意产品结构的调整,显示出惨淡经营、每况愈下的趋
The market economy is a commodity economy, characterized by constant changes in commodities and the market is constantly changing. In order to base themselves on the market, a printing company must study the product cycle theory, conform to the changing laws of the market, timely improve old products, develop new products, and develop new markets. Printing companies, especially book and book printing companies, have long been affected by the planned economy. They are targeting only a single printed product. They do not pay attention to the adjustment of the product structure and show a dismal trend and a declining trend.