我国有机食品产业发展的营销对策

• 作 者: 余玫
• 机 构: 上海海洋大学经济管理学院,
• 出 处: 河北农业科学
• 发表日期: 2009年07期
• 关键词: 有机食品 细分市场 营销对策 Organic food Segment market Marketing countermeasures

阐述了有机食品产业发展的背景,分析了我国有机食品行业面临的问题与挑战,提出了我国有机食品企业发展的营销对策。

The background of the development of organic food industry was expounded, the problems and challenges faced by the organic food industry in China were analyzed, and the marketing strategies for the development of organic food enterprises in China were put forward.