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在物质文明与精神文明发展不均衡的今天,公益广告对社会的作用巨大而长远。公益广告与生俱来所具有纯粹性和公益性,使它在弘扬文明的社会风气,改变人们的意识形态和行为方式等方面发挥着重要的作用。同时,公益广告对文化的传承,精神文明的建设以及社会的发展也有着积极的意义。除此之外,公益广告与商业之间有着千丝万缕的联系。公益广告对商业有着制约和促进的作用,商业又为公益广告的制作提供丰富的物质基础,从而更好的发展公益事业,进而实现双赢。
Today, when the development of material civilization and spiritual civilization is not balanced, public service advertisements have a huge and long-term impact on society. The innocence of public service ads is pure and public good, which plays an important role in carrying forward the social atmosphere of civilization and changing people’s ideology and behavior. At the same time, public service advertisements also have positive significance to the inheritance of culture, the construction of spiritual civilization and the development of society. In addition, there are countless links between PSAs and businesses. Public service ads have the function of restraining and promoting commerce, and commerce provides rich material basis for the production of public service advertisements, so as to better develop public service and achieve win-win situation.