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当中国在 WTO 的推动下不容置疑地进入经济全球化的轨道,当国内市场无可选择地走向品牌时代,一种更完善的广告话语体系呼之欲出。期待更符合市场规律的,更有效的广告实践;期待更符合中国国情的广告规律揭示;期待与品牌交触无间的广告语言。因此,当以“品牌·创造”为口号,强调广告人、广告主与媒体对话的“2002中国广告论坛”推出伊始,即广受全国广告公司、品牌与媒体的共同关注,清晰的理念、坚强的讲师阵容以及正在累积的品牌效应,产生了日益强大的吸引力、消息发出两周,即有上百人报名,正式开幕前3天就停止售票,形成了专业会议“一票难求”的奇观。
When China undoubtedly entered the track of economic globalization with the impetus of the WTO, when the domestic market is going to the brand era indiscriminately, a more perfect advertising discourse system is ready to come out. Looking forward to more in line with the laws of the market, more effective advertising practice; look forward to more in line with China’s national conditions revealed advertising laws; and look forward to the brand contactless advertising language. Therefore, when the “2002 China Advertising Forum” which emphasizes the dialogue between advertisers and advertisers and the media emphasizes “brand creation” as the slogan, it has been widely concerned by national advertising companies, brands and media, Concept, a strong lecturer lineup and the cumulative brand effect, has become increasingly powerful attraction, the message sent two weeks, that is, there are hundreds of people register, officially open before the end of 3 days to stop ticketing, the formation of a professional conference Hard to find "wonders.