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ZARA是谁?它是一个服装品牌,也是专营品牌服装的零售连锁店。作为全球最大服装零售商的INDITEX旗下拥有八个服装品牌,而创立于1975年的ZARA,则以只占集团三分之一数量的专卖店,贡献了70%的销售额。而其成功,源于七种武器。
ZARA is it? It is a clothing brand, is also a franchise brand clothing retail chain. As the world’s largest clothing retailer INDITEX owns eight clothing brands, and founded in 1975 ZARA, the group accounted for only one-third of the number of stores, contributed 70% of sales. Its success stems from seven kinds of weapons.