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随着网络技术的迅速发展,新媒体在现代生活中各个领域应用的愈发广泛。在新媒体时代,媒体传播方式发生巨大的改变,它以其传播快、多元性、互动性强等特点逐渐渗入到我们的生活、工作和学习中,对人们的思想产生了非常大的影响力,进而对整个社会文化传统、价值理念都产生了重要的影响。高校是为国家和社会培养高素质人才的主要阵地,其校园文化建设直接影响着大学生的价值观念。因此,如何在新媒体时代下,构建高校校园文化,成为高校领导者急需深入思考和解决的问题。本文就是在新媒体时代下,对高校校园文化建设展开分析和研究,希望探索出有效地途径推动高校校园文化建设。
With the rapid development of network technology, the application of new media in various fields in modern life is becoming more and more widespread. In the new media era, the way of media communication has undergone tremendous changes. It has infiltrated into our life, work and study with its rapid spread, pluralism and strong interaction. It has a very great influence on people’s thinking , And then have an important impact on the entire social and cultural traditions and values. Colleges and universities are the main positions for cultivating high-quality talents for the country and society. The construction of campus culture directly affects the values of college students. Therefore, under the new media age, how to construct college campus culture has become a problem that university leaders need in-depth thinking and solution. This article is in the new media era, the university campus culture construction analysis and research, hoping to explore an effective way to promote the construction of college campus culture.