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2007年新年伊始,各大乳品企业就纷纷推出了新产品,如伊利的有机奶、蒙牛的真颗粒常温牛奶、三鹿的益生元奶粉,上海光明的健能AB100益生菌优酪乳酸牛奶等,雀巢、黑龙江完达山、北京三元、湖南亚华乳业等的新产品也不断上市。这是否预示着我国乳品企业的竞争开始进入一个新的阶段,即产品开发的竞争?乳品企业又应该如何应对这种竞争?本刊编辑部特别约请了来自科研院校、乳品企业和营销公司的乳品专家为广大读者出谋划策,以共同推动中国乳品加工业的发展。
At the beginning of 2007, the major dairy companies have launched new products, such as Yili’s organic milk, Mengniu’s granular milk at normal temperature, Sanlu’s prebiotics milk powder, Shanghai’s bright healthy AB100 probiotic yogurt milk, Nestle, Wandashan in Heilongjiang, Beijing Sanyuan, Hunan Asia China Dairy and other new products are also listed. Does this indicate that the competition of dairy enterprises in our country begins to enter a new stage, that is, the competition of product development? How should the dairy enterprises cope with this competition? The editorial department of our magazine specially invited the representatives from scientific research institutes, dairy companies and marketing companies Dairy experts advise for the vast number of readers in order to jointly promote the development of China’s dairy industry.