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显著性是指商标所具有的标示企业商品或服务出处并使之区别于其他企业之商品或服务的属性。商标显著特征的判定应当综合考虑构成商标的标志本身(含义、呼叫和外观构成)、商标指定使用商品的相关公众的认知习惯和商标指定使用商品所属行业的实际使用情况等因素。
Significance refers to the trademark has the identity of the enterprise goods or services derived from and make it different from other businesses of the goods or services. The distinctive characteristics of a mark shall be decided by taking into consideration such factors as the mark itself (meaning, call and appearance) constituting the mark, the cognition habits of the relevant public designated by the mark and the actual use of the profession to which the mark designates the use of the goods.