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当前地方政府与媒体关系面临的挑战(一)无法抵挡的市场力量介入媒体发展当前,媒体的企业化运作方式,挑战了政府的管理底线。当“帽子”是党和政府管的,“票子”是市场给的,媒体会在党和政府的要求与市场利益的驱动之间摇摆。由于媒体成为市场的竞争主体,其活力焕发出来,显现出快速增长的势头。但是当一些媒体面临生存和发展的严峻压力时,“眼球经济”容易导致其
At present, the challenges faced by the local government and the media (A) the irresistible market forces involved in the development of the media At present, the mode of operation of the media business, challenging the government management bottom line. When the “hat” is under the control of the party and the government, “votes” are given to the market, and the media will swing between the demands of the party and the government and the drive for market interest. As the media has become the main competitor in the market, its vitality has been radiated and shows a momentum of rapid growth. However, when some media are facing severe pressure of survival and development, “eye economy ” easily lead to