论文部分内容阅读
目前,市场消费正由“推力”向“拉力”转换,谁抓住了消费者,谁才有可能在这场大浪淘沙的竞争中突围,成就真正的中式卷烟领导品牌。全行业开展“消费者在哪里,我们就到哪里”卷烟营销活动,目的就是要使满足消费需求成为卷烟营销工作的出发点和落脚点。显然,我们的首要工作就是要找到目标消费者,并进行有效的沟通维护。因此,我们必须完善服务营销体系,构建更加便捷、有效的消费者沟通维护服务机制。建设消费者意见领袖运行机制在目前已有的优质顾客、品鉴员、零售终端推
At present, market consumption is shifting from “thrust ” to “Rally ”. Whoever seized consumers will be able to break through the competition in this ebb and flow of waves to achieve the true leadership brand of Chinese cigarettes. The whole industry to carry out “Where is the consumer, where are we ” cigarette marketing activities, the purpose is to make the consumer demand to become the starting point and end result of cigarette marketing. Obviously, our primary task is to find the target consumer and maintain effective communication. Therefore, we must perfect the service marketing system and construct a more convenient and effective consumer communication maintenance service mechanism. Construction of consumer opinion leaders operating mechanism At present, there are high-quality customers, tasting members, retail terminals push