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读者是谁?有人说是上帝,有人说是用户,有人说是诉诸对象,更常见的传统说法则认为,报纸期刊与读者问是指导与被指导、服务与被服务的关系。这种观念多年来一直在左右我们的编辑思想。而实践证明,这种观念是不切实际的。服务读者自然是正确的,但这种服务若是以指导者自居,采取一种居高临下的姿态,读者肯定难以接受。如今毕竟是在搞市场经济,作为随市场经济同生共存的《中国食品工业》杂志,也要适应这种大格局和大趋势,摆正自己的位置,明确自己的任务:既不应是居高临下的指导读者,也
Who is the reader? Some people say that God, some people say that the user, some people resort to the object, the more common conventional wisdom is that newspapers and periodicals and readers ask guidance and guidance, service and service relationship. This concept has been around our editorial thinking for years. Practice shows that this concept is impractical. Service readers are naturally right, but if the service itself to the mentor, to adopt a condescending posture, the reader certainly unacceptable. Today, after all, it is engaging in a market economy. As the magazine of China’s food industry coexisting with the market economy, we must also adapt itself to this grand pattern and the general trend. We should set our own position and define our own tasks: neither should it be commanding The guide reader, too