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根据高职高专发展要求,高职院校要培养服务地方经济的高素质高技能人才。怎样适应社会需要,培养特色人才?本文以江苏财经职业技术学院广告设计专业的教学实践为例,从地域特色文化、历史名人、地方特产等方面介绍了将当地特色文化融入到课程实践教学的具体做法,同时,总结了相关课程的教学内容及教学方法。
According to the requirements of the development of higher vocational colleges, vocational colleges should train high-quality and highly-skilled personnel who serve the local economy. How to adapt to the needs of society and cultivate special talent? This paper takes the teaching practice of advertising design major of Jiangsu Vocational and Technical College of Finance and Economics as an example, and introduces the concrete method of integrating local culture into curriculum practice teaching from the aspects of geographical specialties, famous historical figures and local specialties Practice, at the same time, summed up the teaching content of relevant courses and teaching methods.