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福州报业竞争日趋激烈,已经出现报纸“同质化”现象。新一轮竞争主要表现在报纸向多元化纵向发展,区域性、差异化意识更强。《东南快报》作为后起之秀,去年完成了一项很重要的工作——区域定位。《东南快报》覆盖整个福州、厦门地区,真正地打通福建省两个中心城市,使得本地企业通过《东南快报》也可以投放全省广告,实现了真正意义上的全省覆盖。另外,福州地区的广告投放还是以房地产、药品、保健品等行业占主要份额。今年房地产广告的目标受众集中在高端读者,有望突破汽车广告,同时也加大了汽车广告的投放力度,
The competition in the newspaper industry in Fuzhou is becoming more and more fierce. There have been some newspaper “homogeneity” phenomena. The new round of competition is mainly manifested in the vertical diversification of newspapers, regional, more differentiated awareness. Southeast Express, as a rising star, completed a very important job last year - regional positioning. Southeast Express covers the entire Fuzhou and Xiamen areas and really opens up two central cities in Fujian Province. This enables local enterprises to launch advertisements across the province through the Southeast Express and realize the province-wide coverage in the real sense. In addition, advertising in Fuzhou or real estate, pharmaceuticals, health products and other industries accounted for a major share. This year, real estate advertising target audience focused on high-end readers, is expected to break the car ads, but also increased the car advertising efforts,