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建设企业作为我国经济国际化、企业跨国化经营和发展的主力军,在“一带一路”规划的辅助下,其所进行的国际化发展战略可在一定程度上辅助中国建筑行业顺利过度“拐点”的需求。然而国内建筑企业在国际市场认同度相对较低、自身品牌国际影响度不高、企业内部架构和建筑标准与国际市场要求存在差距等的大背景下,同样需要面对如何完成跨国经营,如何从“走出去”逐渐过渡到真正融入项目所在地区、国家的建筑市场,如何在巨大的发展机遇中完成自身质的蜕变等问题。
As the main force for the internationalization of our economy and the transnational operation and development of enterprises in our country, the internationalized development strategy carried out by the “One Belt and One Road” project of construction enterprises can, to a certain extent, assist the smooth construction of the Chinese construction industry “Inflection point” needs. However, the domestic construction enterprises in the international market recognition is relatively low, its own brand of international influence is not high, the internal structure of the enterprise and construction standards and the international market there is a gap between the requirements of the background, the same need to face how to cross-border operation, how to from “Going out ” gradually transition to the real integration into the project area, the country’s construction market, how to complete the huge transformation of their own nature of the metamorphosis and other issues.