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全媒体时代,传播生态日益呈现出更多碎片的场景。有大量首发新闻被自媒体掌握,而传统媒体的“信息发布式”新闻(如消息、快讯)吸引力已不如从前。但是,受众依然需要更接近事实本质的新闻,想知道这些事为什么发生?它们意味着什么?结果又是什么?正是基于这样的考虑,浙江广电集团编委会今年在全集团开展“调查类新闻报道”大赛。而在浙江卫视以“联播调查”为代表的深度报道,也正成为提高新闻宣传实效性,增强传播力
In the era of all media, more and more fragmented scenes of communication ecology are presented. There are a large number of starting news is mastered from the media, and traditional media “information release ” news (such as news, newsletters) appeal is not as good as before. However, the audience still need news that is closer to the essence of the facts, wondering why these things happen, what do they mean, and what are the results? It is precisely because of such considerations that the Editorial Board of Zhejiang Radio and Television Group Class news report “contest. In addition, the in-depth reports represented by Zhejiang Satellite TV with the ”network survey" are also becoming more effective in raising publicity and propaganda