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2010年,福特公司借助社交媒体成功开展嘉年华车的推广活动,使得嘉年华车在美国甫一发布即受到市场追捧。福特是如何做到的?从2008年开始,斯格特·蒙迪(Scott Monty)就在福特公司内建立了多维的社交媒体架构。蒙迪认为:“人们倾向于信任与自己相似的人,当我们邀请这些人参与讨论时,就会降低福特自吹自擂的感觉。”蒙迪及其团队在福特公司里的位置保证了他们在社交媒体上的战略规划和成功运作。蒙迪的职位隶属于企业公关部,企业公关
In 2010, Ford successfully launched the carnival promotion campaign with social media, making the Carnival Car sought after in the United States as soon as it was released. How did Ford do it? Since 2008, Scott Monty has built a multi-dimensional social media infrastructure within Ford. Mondi said: “People tend to trust people like themselves, and when we invite those people to participate in the discussion, it will reduce Ford’s boastful feeling.” "The position of Mundi and his team at Ford Motor Company ensures that they are at Strategic planning and successful operation on social media. Mondi’s job belongs to the corporate public relations department, corporate public relations