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一、案例正文:“陈醋王”是成都三圣调味品厂于1993年6月研制成功的一种新产品。据检测它不含任何防腐剂,无细菌、无杂质、无化学药剂,是全国首家无污染香醋。正如该厂厂长张琦强所说:“在人类生活环境日益严重污染之时,能为人们提供一些绿色食品,这是一件功德无量的大事”。然而,市场形势变幻莫测。自93年8月份该产品投放市场以后,销售量并不乐观。穷其原因,除售价略高于其它
First, the case text: “Vinegar King” is a new product developed by Chengdu Sansheng Seasoning Factory in June 1993. According to the test it does not contain any preservatives, no bacteria, no impurities, no chemical agents, is the country’s first pollution-free vinegar. As Zhang Qiqiang, director of the plant, said: “When people’s living environment is increasingly polluted, they can provide people with some green food. This is a meritorious event.” However, the market situation is unpredictable. Since the product was put on the market in August of 1993, the sales volume was not optimistic. Poor reasons, except that the price is slightly higher than other