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2010年7月18日至22日,第28届国际大众传播研究协会年会(IAMCR)在葡萄牙布拉加市举行。本届大会以“传播与公民权——反思危机与改变”为主题,充分讨论了传播技术的变迁给媒体本身、媒体从业者、受众以及传播伦理带来的巨大危机和挑战。本文基于这次年会主要讨论组的论文陈述、现场问答及自由讨论情况,并以新传播技术给媒介带来的危机与变革作为观察角度,对年会所议的社区传播与另类媒体,新闻教育的创新,受众研究的多重关照,传播的技术伦理四个重点话题做了叙述和评析。
The 28th IAMCR was held in Braga, Portugal, from July 18 to July 22, 2010. With the theme of “Dissemination and Citizenship - Rethinking the Crisis and Changing”, this conference fully discussed the enormous crisis and challenge brought by the change of communication technology to the media itself, media practitioners, audiences and communication ethics. Based on the essay, field quizzes and free discussions of the key discussion groups in this annual meeting, and taking the crises and changes brought about by the new communication technologies to the media as the perspective of observation, this article analyzes the community communication and alternative media and journalism education Innovation, multi-research on audiences, and technical ethics of communication were narrated and analyzed.