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随着中国汽车产业进入以大众消费为基础的快速增长阶段,“汽车文化”这一概念逐渐为人们所熟知。汽车的广泛应用不仅扩大了人们的活动半径、加快社会活动节奏,而且正在作用于人们的生活和休闲方式,成为现代文化的一种发展趋势。拥有“伴侣媒介”之称的广播在这一新兴文化中发挥了重要作用。声音是最能激发人们想象力的传播形式,广播正是充分发挥了这一特长,为汽车一族营造着良好的驾驶氛围,提供及时的资讯信息。
As China’s auto industry has entered a period of rapid growth based on mass consumption, the concept of “car culture” is gradually becoming well known. The wide application of cars not only expands the radius of people’s activities and speeds up the pace of social activities, but also acts as a way of life and leisure for people and becomes a trend of development in modern culture. Broadcasting, which is called “partner media”, has played an important role in this emerging culture. Sound is the most exciting form of communication that encourages people’s imagination. Broadcasting is giving full play to this specialty, creating a good driving atmosphere for car owners and providing timely information and information.