2011年,快乐奔跑 天津卫视收视崛起现象分析

• 出 处: 广告人
• 发表日期: 2011年10期
• 关键词: 天津卫视 理性观念 选秀 卫视频道 广告效益 频道 王牌栏目 综艺节目 总体实力 媒体环境

2011年,电视媒体圈持续硝烟迭起。从央视的改革与锐意革新到各大卫视前仆后继的综艺选秀热,显然,随着国内经济水平的持续发展,网络新科技的日益壮大,消费者理性观念的更新,推动与加剧了总体电视媒体竞争的剧烈化程度。然而,当我们细入剖析后,会进一步发现,在电视媒体里面,省级卫视依然领跑总体电视发展格局(见图1)。

In 2011, the television media circles continued to smoke. From the reform of CCTV and the determination to innovate to the fame of the various TV festivals, it is clear that with the continuous development of the domestic economy, the network of new technology is growing, the renewal of consumer rational concept to promote and aggravate the overall television media competition The extent of the intense. However, when we delve into the analysis, we further find that in the TV media, provincial satellite TV still leads the overall television development (Figure 1).