LESS IS MORE——第九届广告节家用电器项银奖广告小天鹅空调“圣诞快乐篇”创作记录

• 作 者: 吴姜 孙建宇
• 机 构: 江苏航泰广告有限公司,江苏航泰广告有限公司,
• 出 处: 广告大观
• 发表日期: 2002年12期
• 关键词: 广告节 LESS IS MORE 促销广告 广告有限公司 平面广告 创意者 狂轰乱炸 赠送礼品 语绝

作为一个已与小天鹅公司合作多年的广告公司,在作促销广告的时候,确实很难再有新意。所以,当小天鹅空调的夏季促销活动方案摆在我们面前的时候,我们都在考虑一个问题:怎么把送餐具这样一个普通的赠礼活动用一种非常有新意的方法表现出来呢? 夏季空调广告的出发点必然在于一个“冷”字,谈到冷,人们很自然地会联想到冬天、雪花等等。然而,打破一般性思

As an advertising agency that has worked with Little Swan for many years, it is really hard to find something new when it comes to promotional advertising. So, when the Swan Air conditioning summer promotion program before us, we are considering the question: how to send a regular gift activities such as tableware in a very innovative way? Summer air-conditioned ads The starting point must lie in a “cold” word, when it comes to cold, people naturally think of winter, snow, and so on. However, breaking the general thinking