论文部分内容阅读
中国国际广告节是中国广告界级别最高的年度盛事,其丰富的各类项目(包括展览、论坛、推介、颁奖)为媒介·广告企业提供了具备完整条件的品牌推广平台,更重要的是,作为广告界重要组成部分的广告主,也越来越多地参与到广告节的活动中来,使得一条从广告主到广告代理商,再到媒体及其他各类供应商所组成的完整产业价值链,在广告节的平台上得到展现,为其中包括广告主在内的各类行业角色的推广、交流提供了一个一站式的服务机制。在中国广告协会的大力发展下,在各项活动的承办单位的不懈努力下,中国国际广告节已经成为媒介·广告企业高端的,实效的品牌营销平台。
China International Advertising Festival is the highest annual event of the Chinese advertising industry. Its rich variety of projects (including exhibitions, forums, promotion and awards) provide media and advertising companies with a platform for brand promotion with full conditions. More importantly, As an important part of the advertising industry, advertisers are also increasingly involved in the festival activities, making a complete industry value from advertisers to advertising agencies to the media and other types of suppliers The chain, which is displayed on the platform of the festival, provides a one-stop service mechanism for the promotion and exchange of various industry roles including advertisers. With the vigorous development of China Advertising Association and with the unremitting efforts of the organizers of various activities, China International Advertising Festival has become a high-end and effective brand marketing platform for media and advertising enterprises.