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“2011年将DVR价格战争进行到底,这是一线厂家的共同宣言,或者未曾公开,但是已经蓄势待发。”年初和业内一位人士聊起行业的发展情况时他大胆预测,时间进入到5月份,这一预测变成了残酷的现实。5月初,DVR一线厂家大华、海康、汉邦等大企业的4路、8路、16路等产品价格均有不同程度的下调,其中4路DVR价格下降达到40%-50%,一时间竞争来势汹汹。众所周知,DVR发展到今天,技术已经日趋成熟,产品结构也很丰富,在市场竞争激烈的情况下,这样的价格大幅下调在业内已不是第一次,自从国内有DVR开始,PCDVR的“将价格进行到底”到如今嵌入式厂商的洗牌过程,市场上一直充满价格战的硝烟。虽说在市场经济环境下,价格战是现代企业很重要的一种营销手段,然而价格战这把双刃剑如果舞得毫无章法,也将使自己满身是伤。对于此次DVR价格竞争,具体的利与弊有哪些?对视频监控市场有什么样的影响?企业对此如何反应?围绕这些问题,《中国安防》记者与行业内的专业人士展开了深入的探讨。
“The end of the DVR price war in 2011, this is a common declaration of first-tier manufacturers, or has not been open, but has been ready. ” Earlier this year and industry insiders talk about the development of the industry, he boldly predicted that time Into May, this prediction has become a cruel reality. In early May, the prices of 4-way, 8-way and 16-way and other products of major manufacturers such as Dahua, Hikvision and Hanbang of DVR front-line manufacturers all decreased in varying degrees. Among them, the DVR prices of four DVRs dropped by 40% -50% Time competition menacing. As we all know, DVR has developed to today, the technology has matured, the product structure is also very rich in the highly competitive market conditions, such a sharp price cut in the industry is not the first time, since the domestic DVR began, PCDVR Price in the end “to today’s embedded manufacturers shuffling process, the market has been full of price war smoke. Although in the market economy, the price war is a very important marketing tool for modern enterprises. However, if the price war, a double-edged sword, is outdone, it will also hurt oneself. For the DVR price competition, what are the specific advantages and disadvantages? To the video surveillance market, what kind of impact? How do companies respond? Around these issues, ”China Security" reporters and professionals in the industry carried out in-depth Discussion.