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产品造型设计工作的重要原则之一是迎合消费人群的审美意识和审美情趣。不同国家和民族的审美情趣差异性很大。中国传统文化与其他民族文化、特别是西方文化的差异性很大,因而国人在价值取向、消费观念、审美习惯和审美情趣上都有自己的思维和行为方式。文章浅析了中国传统文化对国人产品造型的审美影响,望对工业设计者进行产品设计具有一定的借鉴作用。
One of the important principles of product design is to cater to the aesthetic awareness and aesthetic taste of consumers. The aesthetic taste of different countries and nations is very different. Chinese traditional culture is very different from other national cultures, especially Western culture. Therefore, Chinese people have their own ways of thinking and acting in value orientation, consumer attitudes, aesthetic habits and aesthetic taste. The article analyzes the aesthetic influence of Chinese traditional culture on the product styling of Chinese people and hopes to provide reference for industrial designers to design products.