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在纺织行业竞争日益激烈、产业格局不断变化的今天,品牌经营成为企业发展的必由之路,纺织行业品牌经营也必须突破原有的加工生产型旧模式,缔造基于品牌的全面资源运营新路径。据悉,为深入贯彻党的十八大强调的“技术、品牌、质量、服务”的经济发展战略和国务院《质量发展纲要》(2011~2020年)提出的“关于大力实施品牌战略,发挥品牌引领作用”;也为了促进中国品牌建设早日与国际标准接轨,更好地推动中国企业品牌价值塑造工作。由中国品牌建设
In the increasingly fierce competition in the textile industry and ever-changing industrial pattern, brand management has become the only way for the development of enterprises. The brand management in the textile industry must also break through the old mode of production and processing and create a new path of brand-based comprehensive resource operation. It is reported that in order to thoroughly implement the economic development strategy of “technology, brand, quality and service” emphasized by the 18th National Congress of the CPC and the “Quality Development Program” (2011-2020) promulgated by the State Council in respect of vigorously implementing the brand strategy, Play a leading role in brand "; also in order to promote China’s brand building as soon as possible with international standards, to better promote the brand value of Chinese enterprises to shape the work. By the Chinese brand building