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随着经济的发展和科学技术的进步,一些新兴的媒体逐渐走进了大众的生活,它们不仅丰富了人们获取信息的途径,也在潜移默化地改变着人们的认识和观念。新媒体时代的到来既是一种机遇,也是一种挑战。在这种背景下,现代企业的品牌形象需要作出适应性的改变。作为企业经营宗旨与行为的一种抽象化的表现,塑造企业品牌的艺术形象有助于扩大商品的影响力。在各行业竞争更为激烈的今天,企业必须接受挑战,这样才能不断发展下去。
With the development of economy and the progress of science and technology, some emerging media have gradually entered the public life. They not only enrich people’s access to information, but also subtly change people’s understanding and concepts. The advent of the new media era is both an opportunity and a challenge. In this context, the modern enterprise’s brand image needs to make adaptive changes. As an abstraction of the purpose and behavior of the enterprise, shaping the artistic image of the brand of the enterprise helps to expand the influence of the commodity. In the more competitive industries today, companies must accept the challenge, so as to continue to develop.