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推崇线上独立与狼性竞争,成为这一家纺巨头创造电商传奇的杀手锏。博洋家纺去年创下的一项销售奇迹仍为人津津乐道:在去年淘宝商城的“光棍节”大促中,它以单日4000万元的销售额,一举刷新了自己在2010年创造的单日2000万元纪录,蝉联网购全品类第一。截至目前,博洋家纺全网销售破亿元,位居蝉联网购全品类榜首,在业内被誉为传奇。这家成立于1995年的老牌服装纺织企业原以国内专卖店和外贸渠道为主,2009年的出口业务不振迫使其尝试进驻034
Respected online independent and wolf competition, as the textile giant to create electricity supplier legend killer. Bo Yang textile last year, a record sales miracle is still talked about people: Last year, Taobao Mall “Singles Day ” big promotion, it single-day sales of 40 million yuan, in one fell swoop refresh their creation in 2010 Single-day 20 million yuan record, reelection online shopping first category. Up to now, Bo Yang home textile sales billion broken net, ranked top reelection online shopping all categories, known in the industry as a legend. This established in 1995, the old garment and textile enterprises to the original domestic stores and foreign trade channels, the export business in 2009 forced it to try unsuccessfully to stationed 034