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去年底,在中央电视台举办的黄金时段广告招标会上,秦池酒厂以3.2亿元的超高标价再度夺得“标王”的称号,创下中国电视史上时段内同一商品广告最高价位的纪录。对此,人们议论纷纷,褒贬不一。那么,究竟应当如何看待这一现象呢?常言道:透过现象看本质。我们客观地加以分析,便不难看出上述现象并非偶然,实际上是我国目前经济生活中,尤其是广告行业中某些值得注意的现象的
At the end of last year, during the prime-time advertising tender held by CCTV, Qinchi Distillery again won the title of “Standard King” at an ultra high price of 320 million yuan, setting the record of the highest price for the same product advertisement in the period of Chinese TV history . In this regard, people talked about, mixed reviews. Well, what should we think of this phenomenon? As the saying goes: See the essence through the phenomenon. If we objectively analyze it, we can easily see that the above phenomenon is not accidental. In fact, it is actually a notable phenomenon in our economic life, especially in the advertising industry