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手机媒体提供的崭新的传播渠道为体育赛事讯息的传播带来了新的生机。手机报作为手机媒体的重要代表,更大程度上满足受众对体育赛事讯息的需求。以体育手机报为研究对象,对体育手机报的概念、特点及分类进行界定,探讨制约体育手机报发展的瓶颈并提出相应的生存发展策略。
The brand new communication channel provided by the mobile media has brought new vitality to the spread of sports event information. Mobile newspaper as an important representative of mobile media, to a greater extent to meet the audience’s demand for sports events. Taking sports mobile newspaper as the research object, this paper defines the concept, characteristics and classification of sports mobile newspaper, discusses the bottleneck restricting the development of sports mobile newspaper and puts forward corresponding survival and development strategies.