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汽车时代的到来，使广播找到了适合新的媒介竞争环境的发展模式，沉寂多年后迎来第二个春天——交通广播异军突起的时代，出现了独特的“交广”现象。美国传播学者雪莉·贝尔吉指出“汽车中每5位成年人里有4位至少每星期听一次广播”；哥伦比亚大学一份报告中则认为：“广播是一种几乎能够陪伴所有行为的媒体”。在汽车这样的流动空间内，广播的传播特性得到最大发挥。交通节目是交通广播非常重要的一块阵地，是交通台的骨架，如何办好交通节目是业内人士共同关注的一个话题。笔者认为，办好交通广播节目必须实现“四化”，这“四化”分别是：风格都市化，人员专业化、信息快捷化、服务人情化。
The advent of the automobile era has enabled the broadcasting industry to find a development model suited to the environment of new media competition. After years of silence, the second spring, the advent of radio traffic, has taken shape. American scholar Shirley Berge pointed out that “four people in every 5 adults in a car listen to the radio at least once a week.” In a Columbia University report, “Broadcasting is a medium that almost always accompanies all behaviors ”. In such a mobile space as a car, the broadcast characteristics of the broadcast are maximized. Traffic program is a very important part of traffic radio is the backbone of the traffic station, how to do a good job traffic program is a topic of common concern in the industry. The author believes that to do a good job of traffic radio programs must achieve “four modernizations”, which “four modernizations” are: urbanization style, professional staff, information faster, human services.