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当前,在工程公司不断做大做强的过程中,工程项目文化建设越发凸显出它的重要性和必要性。优秀的工程项目文化建设,不仅反映着一个央企“正规军”的企业管理和精神文明建设水平,还直接关系着企业的“品牌打造”和生产经营发展“软环境”。要提升工程项目文化建设,充分发挥项目文化在项目管理中的引领作用,就要注意做好“六个结合”。一要与推进标准化建设相结合,树立企业品牌形象。工程项目是企业市场开拓的前沿阵地,也是企业
At present, in the process of engineering companies growing bigger and stronger, the construction of project culture has increasingly highlighted its importance and necessity. Excellent construction of project culture not only reflects the level of enterprise management and spiritual civilization of a central enterprise “regular army ”, but also directly relates to the enterprise “brand building ” and production and management development “soft environment ”. To enhance the cultural construction of projects, give full play to the project culture in the project management leading role, we should pay attention to doing a good job, “six combinations.” First, with the promotion of standardization combined with the establishment of corporate brand image. Project is the forefront of enterprise market development, but also business