传统广电媒体与新媒体的融合发展策略

• 作 者: 杨斌
• 机 构: 新疆哈巴河县广播电视台,
• 出 处: 电视指南
• 发表日期: 2017年05期
• 关键词: 广电媒体 新媒体时代 融合发展策略 手机媒体 电视节目 数字技术 网络技术 产品形态 手机阅读 电视传播

随着科学技术的发展,我们迎来了新媒体时代,此消彼长,在新媒体的冲击下,传统广电媒体正处于挑战与机遇共存的境况中。为了更好地适应社会的进步,传统广电媒体应当及时与新媒体进行融合,做出一定的转型。本文中笔者将针对在新媒体时代传统广电媒体面临的挑战和机遇进行论述,并提出几点关于传统广电媒体与新媒体融合的发展策略。

With the development of science and technology, we have ushered in the era of new media. In the impact of new media, traditional radio and television media are in the midst of the coexistence of challenges and opportunities. In order to better adapt to the social progress, the traditional radio and television media should be timely integration with new media to make some changes. In this paper, the author will address the challenges and opportunities that traditional broadcasting media face in the new media era and put forward some development strategies on the integration of traditional radio and television media with new media.