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石油行业多种经营形势整体看好,但也存在着一定的问题.主要是厂点发展得不均匀性,还存着相当数量的亏损企业.若对这些亏损企业进行分析,则不难发现一个共同的特点,就是他们在参加社会大市场竞争的过程中,不重视研究市场,不讲究营销策略;以至产品销不出去,在竞争中败北.具体地说,石油行业第三产业亏损企业普遍具有如下的一些问题:一是市场调研差.据对某油田122个“三产”企业的调查统计表明,凡是进行了充分的市场调查,并在调查所取得数据的基础上进行可行性分析、论证的项目,大多发展前景良好,反之则出现欲上不能、欲下不忍的局面;而一些经过了调查、论证的项目投产后,一旦不再注意市场变化,不注意继续调查产品的销售状况与需求程度,也随即陷入发展停滞乃至倒退的窘境.
A variety of operating conditions in the oil industry are generally optimistic, but there are also some problems, mainly due to the inhospitable development of factories and a considerable number of loss-making enterprises. If we analyze these loss-making enterprises, it is not difficult to find a common Is that they do not pay attention to researching the market and paying attention to the marketing strategy when they participate in the competition in the social market. As a result, the products are not sold out and the competition is defeated. Specifically, the tertiary industry in the oil industry generally has the following losses: Some of the problems: First, the poor market research.According to a field of 122 “tertiary industry” survey showed that all conducted a full market survey, and the survey data obtained on the basis of feasibility analysis, demonstration Projects, most of the prospects for the development of good, on the contrary there is the desire can not, under the unbearable situation; and after some investigation, demonstration of the project put into operation, once no longer pay attention to market changes, do not pay attention to continue to investigate the product sales and demand levels , Then fell into the dilemma of stagnation or even regression of development.