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以共同爱好为基础的小社交圈遍地开花,价格合理的触屏终端和稳步提升的网速让人们在进行交流时更加注重信息的新鲜度。老年人群体因为媒介使用能力落后不得不依赖于传统媒体,进入渴望展示新鲜信息、无法获得、只能强调已知信息的怪圈。媒介使用能力的落后也使老年人的媒介形象在我们的视野中逐渐固化,标签化的媒介形象如同罐头一样将老年人包裹起来。对老年人的媒介形象进行多角度的客观的分析,提高老年人的媒介形象,不仅是老龄化社会的一种积极应对,同时也是媒体全面健康发展的潜在要求。
Small social circles based on common interests flowering everywhere, reasonably priced touch-screen terminals and steadily increasing Internet speeds make people pay more attention to the freshness of information when communicating. Older populations have to rely on traditional media because of their backwardness in media use, entering the cycle of eager to showcase fresh information that can not be obtained, and can only emphasize known information. The backward use of media has also made the image of the elderly media more and more solidified in our field of vision. The tagged media image wraps older people like cans. A multi-angle objective analysis of the media image of the elderly and an enhancement of the media image of the elderly are not only a positive response to the aging society, but are also potential requirements for a comprehensive and healthy development of the media.