论文部分内容阅读
甘肃省兰州市旅游资源丰富,立足于景区景点可持续发展理论、旅游体验基本理论以及旅游开发的一系列理论,采用ASEB栅格分析法,从兰州市的旅游发展现状入手,对其进行深度开发的优势、劣势、机遇和威胁分析研究,形成栅格表,针对兰州市旅游发展提出旅游产品提升战略,加强精品旅游项目建设战略,提升旅游管理体制建设战略,加强对人才的培养战略,旅游品牌形象推广战略。
Lanzhou City, Gansu Province, rich in tourism resources, based on the scenic spots of sustainable development theory, the basic theory of tourism experience and tourism development of a series of theories, using ASEB raster analysis method, starting from Lanzhou tourism development status quo, its in-depth development Based on the advantages, disadvantages, opportunities and threats analysis and research to form a grid table for tourism development in Lanzhou proposed tourism product promotion strategy to enhance the construction of boutique tourism project strategy to enhance tourism management system construction strategy to strengthen personnel training strategy, tourism brand Image promotion strategy.