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深谙传播变革的灵思沸点,如何玩转“明星+影视”的营销模式?“这是养成类的情感社交机器人。”灵思沸点影业总经理何小军向《二十一世纪商业评论》(下称《21CBR》)记者介绍近期推出的新产品“公子小白”——由羽泉投资、狗尾草科技承接技术研发、灵思沸点影业(下称灵思沸点)作为后期营销推广,三方合作打造的家庭智能机器人。“羽泉是投资股东,我们则拿销量分成。”这是灵思沸点主营业务“明星合伙人”项目的又一新产品。“明星合伙人”是2014年灵思沸点提出的新业务,由灵思沸点撮合明星和企业合作,明
How to play “star + film and television” marketing model? “This is to develop class of emotional social robot. ” Hepburn movie general manager He Xiaojun to “twenty-one Century Business Review ”(hereinafter referred to as“ 21CBR ”) introduced the recent introduction of new products,“ son of white ”- by Yuquan investment, Setaria technology to undertake technology research and development, Post marketing, family cooperation to create a smart robot. “Yu Quan is an investment shareholder, we take the sales into. ” This is a new product of the spirit of boiling the main business “Star Partners ” project. “Star Partner ” is a new business proposed by the spirit of boiling point in 2014, by the spirit of boiling point matching star and business cooperation, Ming