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在中国,去过神池县的人不多,但知道山西神池月饼的人不少,神池月饼不经意间已经成为神池县的地域名片。山西省神池县庆秋圆食品集团公司董事长张文田和总经理高月升,他们以一颗仁爱之心,辩证地处理“利”与“义”的矛盾,把产品与市场,企业与社会的关系处理得恰到好处。2012年中秋之际,当地有史以来的月饼生产大企业横空出世,数月经营业绩不菲,一时间“庆秋圆品牌”“庆秋圆现象”得到人们的瞩目、媒体的关注,业界的研究和社会的认可。
In China, there are not many people who have been to Shenchi County, but many people know that there are many mooncakes in the god-pool in the city of God. Zhang Wentian, chairman of Shanxi Shenqi Qiuqiu Food Group Co., Ltd., and Gao Yuesheng, the general manager of Shanxi Shenji County, handled the contradiction between “profit” and “righteousness” dialectically with a benevolent heart and put the products and the market, the enterprise The relationship with society is handled just right. On the occasion of the Mid-Autumn Festival in 2012, the large-scale mooncake production enterprises in the local history turned out to be large-scale businesses in the past few months. As a result, “Celebration of the Autumn Brand” and “Celebration of the Autumn Auction” won the attention of the media. Concern, industry research and social recognition.