论文部分内容阅读
在以交互式为显著特点的新媒体背景下,品牌的推广与发展表现出与传统媒体时期所不同的特点。本论文基于新媒体背景下,品牌推广新的特点,从交互式带给产品和消费者利处的角度,论述了交互式体验对品牌推广的重要意义,新媒体背景下品牌推广过程中所面临的根本问题,并提出了新媒体时代品牌在交互式方面需改进的策略。
Under the background of new media which is characterized by interaction, the promotion and development of the brand show different characteristics from the traditional media. Based on the new characteristics of brand promotion under the background of new media, this dissertation expounds the importance of interactive experience on brand promotion from the perspective of interactively bringing products and consumers benefits. In the process of brand promotion in the context of new media, And put forward the tactics that the brand needs to improve interactively in the new media age.