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2005年9月10日,这一天正好是中国的教师节。当美国西北大学凯洛格管理学院终身教授菲利普·科特勒红光满面地从首都机场走出来,微笑着跟记者打招呼的时候,你丝毫不觉得这是一位经过十多个小时长途旅行的70多岁的老人。跟科特勒本人一样长盛不衰的是他的营销思想,从4P到4C再到整合营销传播,科特勒制造着一波又一波营销理念的巅峰,一次次刷新着作为“现代营销之父”的荣耀。从第一本《营销管理》问世至今,科特勒充当营销理论的先锋将近40年,也被全世界的营销界人士顶领膜拜了近40年。
September 10, 2005, this day is exactly China’s Teacher’s Day. When Philip Kotler, tenured professor at the Kellogg School of Management at Northwestern University in the United States walked out of the Capital Airport with a smile and greeted reporters, you did not think it was more than 70 for a long journey of more than 10 hours Old man Like Kotler himself, it is his marketing idea that from 4P to 4C to integrated marketing communications, Kotler creates the pinnacle of a wave of marketing concepts and again and again as the “modern marketing The father of ”glory. From the first “marketing management” come out so far, Kotler as a pioneer in marketing theory for nearly 40 years, but also the world’s marketing community topping the top for nearly 40 years.