论文部分内容阅读
前言2000年信息产业部公布的中国百强电子企业名单中,海信以134.7亿元的销售额再次荣膺前十名,并首次超过了自己的强劲对手:康佳和长虹,结合近两年海信在市场和社会上所取得的其他成绩和轰动,比如1999年率先上市网络机顶盒、引爆纯平彩电市场;2000年首推工薪变频空调、设擂防火墙叫板全球黑客,修正Ⅵ实施品牌整容;2001年聘请宁静作为品牌代言人,宣布进军第三代 CDMA 手机通信领域等等,我们发现一个高擎品牌大旗,并步步为营、稳扎稳打的企业巨人正吸引着业内外人士的眼球。
Foreword In 2000, the Ministry of Information Industry announced the list of top 100 Chinese electronics companies, Hisense to once again top ten sales of 13.47 billion yuan, and for the first time exceeded their strong rivals: Konka and Changhong, combined with the past two years Hisense in the market And other social achievements and sensations, such as the first listing of network set-top boxes in 1999, detonated pure flat color TV market; in 2000 devaluation of work-pay-frequency air conditioners, set the firewall to challenge the global hacker, the amendment Ⅵ facelift brand implementation; hired in 2001 quiet As a brand ambassador, announced the march into the field of third-generation CDMA mobile communications and so on, we found a high-tech brand banner, and step by step, steady business giant is attracting the attention of people inside and outside the industry.