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宁夏枸杞类产品品质优良,是宁夏回族自治区最重要的经济作物,近年来很多企业大力推广,已在国内享有一定的知名度,而宁夏枸杞网络营销只是起步阶段,很多企业对此知之甚少,如何利用互联网进行枸杞营销,已是宁夏枸杞经营企业的当务之急。本文通过对宁夏枸杞产业布局、中国网民基础数据和网购情况以及宁夏枸杞网络营销现状三个方面进行调查分析,提出了宁夏枸杞网络营销问题的解决办法,为宁夏枸杞类产品经营企业提供了网络营销的战略选择和依据,也为宁夏枸杞走出宁夏、走进国际市场具有非常重要的意义。
Ningxia wolfberry products of good quality, Ningxia Hui Autonomous Region is the most important economic crops, many enterprises in recent years to promote vigorously in the country to enjoy a certain reputation, and Ningxia wolfberry network marketing is only the initial stage, many companies know little about how, how The use of the Internet for wolfberry marketing, Ningxia wolfberry business is the top priority. This article through the Ningxia wolfberry industry layout, the basic data and online shopping of netizens and Ningxia wolfberry network marketing status quo three aspects of investigation and analysis, put forward Ningxia wolfberry network marketing solutions to Ningxia wolfberry products business to provide network marketing Strategic choice and basis, but also for Ningxia wolfberry out of Ningxia, into the international market has a very important significance.