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LOWA手工高端旅行靴《摄影旅游》:LOWA品牌的核心竞争力是什么?Werner Riethmann:What’s LOWA’s core competition power VS competitors?LOWA的策略就是答案,品质、舒适、合脚是我们的核心价值,我们尽量的贴近市场了解市场需求并提供对的产品给消费者;我今天站在这里的理由是在边城体育团队的帮助下,我要尽可能的了解中国市场。《摄影旅游》:如何定位LOWA产品的中国消费群体?Werner Riethmann:LOWA在中国的定位跟欧洲美国市场没有任何区别,LOWA会提供顶级品质和舒适的产品给中国的消费者让他们有非常愉快的产品体验。
LOWA manual high-end travel boots photography Travel: What is the core competitiveness of the LOWA brand? The strategy of LOWA is the answer, quality, comfort, fit is our core value, we try to Get close to the market Understand the needs of the market and provide the right products to the consumers; The reason I stand here today is that with the help of the sports team at the Border City, I want to know as much about the Chinese market as I can. “Photographic Tourism”: How to Locate the Chinese Consumer Group of LOWA Products? Werner Riethmann: LOWA’s positioning in China is not different from that of the European US market. LOWA offers top quality and comfortable products to Chinese consumers to make them enjoyable product experience.