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来自欧洲的一线服装品牌重演了中国古代丝绸的辉煌,成为中国市场上的奢侈品,而反观中国的服装企业则鲜有真正的强势品牌。建立强大的品牌是否需要从“小”思考?如何实施多品牌战略?
The first-line apparel brands from Europe repeat the glory of ancient Chinese silk and become the luxury goods in the Chinese market. On the contrary, the Chinese apparel enterprises have few real strong brands. How to build a strong brand from “small” thinking? How to implement multi-brand strategy?